Clarity. Sounds simple, right? Be clear. Be understood. Be transparent. It turns out though that clarity is often difficult to come by.

What are the advantages of clarity in your business? Is your vision clear? If you asked everyone about your organization’s strategy, do they know what it is? More importantly, do they know how what they do daily connects directly to that strategy? Are expectations clear? Does everyone see the goal and know how to get there?

Consider the opposite. No one knows the strategy except a select few leaders. People do their jobs, but that’s it. It’s hard to see how that work makes a difference. Expectations are muddy at best or constantly shifting. The goal is fuzzy and hard to see.

Which organization would do better? What do you think?

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